Digital Marketing Technology Disruptions –

Key to sustain and remain competitive is to embrace and invest in Digital transformation, companies that are conservative in investment might struggle to survive, and we have noticed few examples in a last decade.

Digi Marketing revolution is in progress with cutting edge technologies enabling marketers to know their customer needs, buying patterns and dislikes. Each vertical sector has their own customized approach to mark the segmentation and present the relevant content via optimized channels.  

Given these Digital disruptions, here enablers that will optimize marketing cost and increase more adoption and loyalty.

• ·         Sensor / IOT / 3D
• ·         Data
• ·         AI
• ·         Presentation
• ·         Open Source
• ·         Security

Sensors / IOT / 3D  -  Sensors play a very vital role in entire Digital marketing cycle , facial detection and customer identification is one of the key consideration to identify customer personas to optimize customer  navigating and generate interest. Even though there are few considerations that need to be taken care in terms of security.  We might also have 3D technologies used to large extent in near future to build rapid and customers can feel the end product.

Data - Data is the new oil, many companies did realize this very early and started collecting a relevant data to identify patterns.  Data is the only means to justify the marketing spend and identify the patterns for customer out reach. As we have seen many countries have tightened the regulatory process to collect and store customer data. We might soon have customer profiles consolidated by large corporations for all population in world and then churn on changing patterns in behaviors.  Bots will start tracking these user behavior changes and present relevant marketing content each step.

AI – Artificial intelligence changes the entire game by analyzing and predicting the patterns with accuracy, this will not only help system to function better, they also reduce human intervention and errors.  In my mind, data analyst job is becoming table stakes and machines would take over lot of analyst jobs.  Premier institutes have already build robots to learn the human emotions and sentiments; these would help marketers to know the customer profile and emotions to tailor their products.

Presentation – Personalization is the key for customer interaction, one-content for all concept is stale. Content format, interfaces and presentation is changing to cater the needs of cutting edge devices and channels. Content format is getting optimized to keep more relevant to fit the needs of AI machines and voice activated systems.  

Open source Platforms  - Opens source platforms are more popular and creating lot of opportunities in Digital disruption world , exposing API’s for the platform to build custom vertical based solutions is more popular  and will evolve for long time. This will create new business models and opportunities.

Security – Security is evolving process to put a fence around system, securing customer data and systems are the top priority for any organization and also marketers.

Marketing with technology enablers are getting more popular and evolve based on Digital disruptions